About 10 % of this market is covered by drinks related to the prevention of lifestyle-related diseases, e. g. drinks (in particular teas) which lower cholesterol level or improve the level of blood sugar. For 2015, the market research institute predicts a stable market for health foods and drinks.
Fuji Keizai Co.: H · B Foods Marketing Handbook 2015 No.1- health-conscious food edition
Fuji Keizai: Japanese health food market in 2014 at 1.289 billion Yen (8,75 bill. €), 3.2 % increase over 2013