„ReproNaive™“ is a medium component which keeps iPS cells in the naive (unprimed) state for at least 10 days. It was developed by Naoki NISHISHITA at the Kobe Foundation for Biomedical Research and Innovation who is also Adviser to ReproCell. It will be sold from July 2015 for 30.000 Yen (~250 €) per unit.

ReproCell news release, 22-6-2015