The marketing of this carbonated drink is in response to the great success of Kirins “KIRIN mets COLA” brand. Sales are aimed at 1 million cases for 2012, and 10 million in 3 years, with a sales value of 36 billion Yen (360 million €). FOSHU status was obtained on Nov. 5
Suntory press release, Nov. 13, 2012
Suntory starts marketing of “Pepsi Special”, a FOSHU drink containing Matsutani’s difficult-to-digest dextrin